Index:
Canada
Canada
Canada’ cultural profile is marked by a lower-than-average valence paired with average tempo and energy, reflecting a slightly more negative but balanced personality. Like the European Nordic countries of Sweden and Island, Canada showcases a highly international lifestyle, following international content while favouring niche and specialized topics over universal ones. In terms of routines, Canada's emphasis on entertainment over practicality, combined with a pronounced disposition to enjoy content actively, highlights Canada as a country that seeks engaging content for entertainment purposes.
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Personality:
Personality:
Below average Valence - Negative
Canada exhibits a clear below average valence level, suggesting a subdued emotional tone in the prevailing mood, indicative of a stoic, calm, and reserved personality. Lower valence in musical tastes implies a preference for music carrying darker emotions.
Below average energy and tempo
Canada is among the lowest scoring countries on the energy and tempo dimension. This indicates a calm, more composed mood in Canada and suggests that Canadians might prefer a slower-paced relaxed way of being as compared to countries with higher scores.
Lifestyle:
Lifestyle:
Highly international
Canada's strong international orientation suggests a cultural lifestyle with a clear preference for international over local influences. This may be evident in the consumption of international media, news, and entertainment over local counterparts.
Niche
Canada’s lifestyle choices are particularly niche, reflecting a strong preference for specialised and unique content. This preference may indicate a culture that values individuality and the unusual, and seeks out content that is less mainstream and less widely consumed with popular topics such as business and finance, DIY and crafts, travel and education.
Routine:
Routine:
Highly Entertaining
Canada’s higher score on the entertainment dimension suggests a culture that values leisure and enjoyment in its daily routine. It captures a preference for entertaining experiences, such as social media, games, and sports.
Highly Active and Engaged
Canada - together with the US, Romania and Germany - has the highest engagement score from our set of countries. Canadians search for more content that requires active engagement such as checking social media and online shopping.
