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Index:

Ireland

Ireland

Ireland’s cultural profile is characterised by average valence and moderate tempo and energy levels, suggesting a balanced personality. The Irish show a strong lifestyle preference for local and other English- language content, while striking a balance between niche and universal topics. In terms of daily routines, Ireland leans towards entertainment rather than towards practicality and prefers to consume content passively, which highlights Ireland as a country that seeks low engagement content for entertainment purposes - such as something unique among all DCI countries: obituaries.

Ireland
Ireland
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Ireland

Personality:

Balanced Valence

Ireland has an average valence - this indicates a moderate emotional charge in the prevailing mood, which could reflect a generally balanced, stable and contented personality. An average valence of musical tastes implies a preference for music that is neither particularly upbeat nor gloomy.

49.8%

Balanced Tempo and Energy

An average score in tempo and energy suggests a preference for moderately paced music and activities. This could indicate a culture that values a balance between excitement and calm. In everyday life, this might translate into a blend of stimulating and relaxing activities.

50%
Personality Personality

Lifestyle:

Highly Local

Ireland's consumed content is largely of local origin, indicating a strong preference for domestic over international content. This preference may reflect pride in local identity, a preference for content in the national language as well as Irish media and entertainment.

6.4%

Balance between Niche and Universal

Irelands’ content choices are just between niche and universal. These balanced preferences indicate a lifestyle that entails not only entertainment and sports but also interests in education, and health and wellness.

50.3%
Lifestyle Lifestyle

Routine:

Entertainment

In terms of daily routines, Ireland leans towards entertainment rather than practicality and prefers to consume content passively, which highlights Ireland as a country that seeks low engagement content for entertainment purposes - such as something unique among all DCI countries: obituaries.

70.4%

Below average activeness - passive

Below-average activeness scores suggests a more relaxed approach to the routines of daily life, with a preference for less action-oriented and less engaging content, such as checking the news.

47.9%
Routine Routine

Highlights:

Ireland

  • 01 Pop
    02 UK Pop
    03 Pop Dance
  • 01 Challenge
    02 Comedy
    03 Let’s Plays, Sport
  • 01 News
    02 Social Media, Shopping
    03 Death (orbituaries)
Ireland

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Ireland

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