Index:
Malta
Malta
Malta's cultural profile is marked by below average valence and tempo and energy levels in the DCI which indicates a subdued, contemplative personality and a preference for a calmer pace of life. The country maintains a highly international lifestyle with a preference for internationally sourced content and a liking for universal over niche topics. In terms of routines, Malta ranks among the most practical and passive countries. Maltese show a preference for practicality over entertainment and a tendency to consume content passively, favoring low engagement content for practical purposes.
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Personality:
Personality:
Below average Valence - Negative
Malta exhibits a clear below average valence level, suggesting a subdued emotional tone in the prevailing mood, indicative of a stoic, calm, and reserved personality. Lower valence in musical tastes implies a preference for music carrying darker emotions.
Below average energy and tempo
Malta is among the lowest scoring countries on the energy and tempo dimension. This indicates a calm, more composed mood, and suggests that Maltese might prefer a slower-paced relaxed way of life as compared to countries with higher scores.
Lifestyle:
Lifestyle:
Highly international
Malta's strong international orientation suggests a cultural lifestyle with a clear preference for international over local influences. This may be evident in the consumption of international media, news, and entertainment over local counterparts.
Universal
The cultural tastes in Malta tend to be more universal, meaning that, while the content is primarily local, the most popular themes tend to have a broader, more widespread appeal, such as entertainment, sports and music.
Routine:
Routine:
Highly Practical
A low score on the entertainment dimension suggests a culture that places significant value on utility and functionality in its daily routines. That means Maltese are more likely to check the news, look at weather forecasts and search for places.
Highly Passive - Low engagement
Malta ranks among the top three countries with the lowest activeness scores, together with Iceland and Slovakia, indicating a strong preference for content that requires minimal active engagement, such as the news or the weather.
