Index:
Portugal
Portugal
Portugal’s cultural profile is characterised by average valence as well as below average tempo and energy levels, suggesting a relaxed and balanced personality. Its lifestyle shows a local bias, favouring locally sourced content, while maintaining a universal interest in issues that are relevant across all DCI countries. In terms of daily routines, Portugal prefers entertainment over practicality and enjoys to consume content actively, which highlights Portugal as a country that seeks engaging content for entertainment purposes.
For the best user experience, we recommend using a desktop version of the website.
Personality:
Personality:
Balanced Valence
Portugal has an average valence - this indicates a moderate emotional charge in the prevailing mood, which could reflect a generally balanced, stable and contented personality. An average valence of musical tastes implies a preference for music that is neither particularly upbeat nor gloomy.
Low Tempo and Energy
Portugal has the second-lowest tempo and energy levels, surpassed only by Iceland. This indicates a particularly calm and relaxed cultural pace, suggesting a preference for unhurried activities and a more tranquil and contemplative mood, fitting in well with the Portuguese concept of Saudade.
Lifestyle:
Lifestyle:
Local
Portugal’s local orientation indicates a preference for local over international influences. This preference might be evident in the consumption of local media, news, and entertainment, which often takes precedence over international alternatives.
Universal
The cultural tastes in Portugal tend to be more universal, meaning that, while the content is primarily local, the most popular themes tend to have a broader and more widespread appeal, such as entertainment and sports.
Routine:
Routine:
More Entertaining than Practical
Portugal’s higher score on the entertainment dimension suggests a culture that values leisure and enjoyment in its daily routine. It captures a preference for entertaining experiences, such as sport and social media.
Above average Engagement
Portugese lean slightly towards more active rather than passive engagement in their daily routines. This indicates a preference for engaging and interactive content, suggesting a more dynamic approach to daily activities that require some level of involvement, but are not too demanding.
