Index:
Sweden
Sweden
Sweden’s cultural profile is marked by average valence as well as below average tempo and energy levels, suggesting a relaxed and balanced personality. The country’s lifestyle is characterized by an international orientation with a preference for niche over universal content, which reflects a cosmopolitan yet selective culture. In terms of routines, Swedes show a preference for entertainment over practicality and a tendency to consume content passively, favoring low engagement content for entertainment purposes.
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Personality:
Personality:
Balanced Valence
Sweden has an average valence - this indicates a moderate emotional charge in the prevailing mood, which could reflect a generally balanced, stable and contented personality. An average valence of musical tastes implies a preference for music that is neither particularly upbeat nor gloomy.
Below average energy and tempo
Sweden is among the lowest scoring countries on the energy and tempo dimension. This indicates a calm, more composed mood, and suggest that Swedes might prefer a slower-paced relaxed way of being as compared to countries with higher scores.
Lifestyle:
Lifestyle:
International
Sweden’s international orientation suggests a diverse cultural lifestyle with a preference for international over local influences. This may be evident in the consumption of international media, news, and entertainment over local counterparts.
Niche
Sweden’s lifestyle choices are particularly niche, reflecting a strong preference for specialised and unique content. This preferences, surpassed only by Iceland, may indicate a culture that values individuality and the unusual, and seeks out content that is less mainstream and less widely consumed, such as travel, education, kids and family.
Routine:
Routine:
Entertainment
Swedes’ higher scores on the entertainment dimension suggests a community that values leisure and enjoyment in its daily routine. It captures a preference for entertaining experiences, such as video content and social media.
Below average activeness - passive
Below-average activeness score suggests a more relaxed approach to the routines of daily life, with a preference for less action-oriented and less engaging content, such as checking the news.
