Index:
United States
United States
The United States’ cultural profile is marked by a lower-than-average valence paired with average tempo and energy, reflecting a slightly more negative but balanced personality - potentially shaped by current socio-economic and political factors. The country displays a predominantly local orientation, ranking among the few countries—such as Germany and Austria —that favor locally sourced content with a focus on more niche topics. In terms of routines, the US's strong emphasis on entertainment over practicality, combined with a clear disposition to enjoy content actively, highlights the US as a country that seeks engaging content for entertainment purposes.
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Personality:
Personality:
Below Average Valence - Negative
The US exhibits a clear below average valence level, suggesting a subdued emotional tone in the prevailing mood, indicative of a stoic, calm, and reserved personality. Lower valence in musical tastes implies a preference for music carrying darker emotions.
Balanced Tempo and Energy
An average score in tempo and energy suggests a preference for moderately paced music and activities. This could indicate a culture that values a balance between excitement and calm. In everyday life, this might translate into a blend of stimulating and relaxing activities.
Lifestyle:
Lifestyle:
Highly Local
The US's consumed content is largely of local origin, indicating a strong preference for domestic over international content. This preference - second only to Ireland - may reflect pride in local identity, a preference for content in the national language as well as American media and entertainment.
Just Below Average - Niche
The USA show a slight preference for niche content, indicating that Americans - to some extent - value uniqueness and specificity. These preferences indicate a lifestyle that entails not only entertainment and sports but also interests in lifestyle, education, and kids and family.
Routine:
Routine:
Highly Entertaining
Daily routines in the United States are heavily oriented towards entertainment, reflecting a societal preference for engaging in enjoyable activities. This suggests that Americans place significant value on amusement and fun in their daily lives.
Highly Active and Engaged
The US - together with Romania and Germany - have the highest engagement score from our set of countries. Americans search for more content that requires active engagement such as social media and online shopping.
