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Index:

Estonia

Estonia

Estonia’s cultural profile is marked by a lower-than-average valence paired with average tempo and energy, reflecting a slightly more negative but balanced personality. The Estonian lifestyle is characterised by a mix of strong international orientation and a partiality towards niche topics. In terms of routines, Estonia's emphasis on practicality combined with just above average activity, highlights it as a country that seeks engaging content for practical purposes.

Estonia
Estonia
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Estonia

Personality:

Below average Valence - Negative

Estonia exhibits a clear below average valence level, suggesting a subdued emotional tone in the prevailing mood, indicative of a stoic, calm, and reserved personality. Lower valence in musical tastes implies a preference for music carrying darker emotions.

43%

Balanced Tempo and Energy

An average score in tempo and energy suggests a preference for moderately paced music and activities. This could indicate a culture that values a balance between excitement and calm. In everyday life, this might translate into a blend of stimulating and relaxing activities.

47.8%
Personality Personality

Lifestyle:

Highly international

Estonia's strong international orientation - the strongest alongside Norway, Latvia, and Iceland - suggests a cultural lifestyle with a clear preference for international over local influences. This may be evident in the consumption of international media, news, and entertainment over local counterparts.

96.5%

Just Below Average Niche

Estonia shows a slight preference for niche content, indicating that Estonians, to some extent, value uniqueness and specificity. These preferences indicate a lifestyle that entails not only entertainment and sports but also interests in car reviews, DIY, crafts, and education.

48.2%
Lifestyle Lifestyle

Routine:

Practical

In their daily routines, Estonians tend to prioritise practicality over entertainment. This practical orientation highlights a focus on efficiency and functionality in daily tasks, valuing activities that provide tangible benefits such as searching for the weather forecast, checking news outlets, or using translation tools and email services.

35.2%

Above average Engagement

Estonia leans slightly towards more active rather than passive engagement in their daily routines. This indicates a preference for engaging and interactive content, suggesting a more dynamic approach to daily activities that require some level of involvement, but are not too demanding.

51.3%
Routine Routine

Highlights:

Estonia

  • 01 Rap
    02 Hip Hop
    03 Pop
  • 01 Comedy
    02 Challenge, Investigative Journalism
    03 Sport, Local News, Car Reviews
  • 01 News
    02 Translation
    03 Weather, Mail
Estonia

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Estonia

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