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Index:

Finland

Finland

Finland is characterised by a light and lively personality that combines just above average valence with high energy and tempo. Finland shows an international orientation with a preference for niche content, reflecting a cosmopolitan yet selective cultural lifestyle. In terms of routines, Finland favors low engagement and entertainment a little bit over practicality, positioning it as a country that seeks slightly entertaining low engagement content.

Finland
Finland
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Finland

Personality:

Just above average - positive

Just above average - positive: Finland ranks above average in terms of valence — this indicates a slightly positive emotional tone in the country's prevalent mood, which may imply a relatively optimistic and cheerful personality. A tendency towards positive valence in musical tastes suggests that Finns are likely to prefer more joyful music, associated with positive emotions and pleasant experiences.

51.1%

Above average tempo and energy

A higher score in tempo and energy suggests a preference for fast-paced music and activities, indicating a culture that values excitement and liveliness. In everyday life, this might manifest in an appreciation for activities that are stimulating.

51.8%
Personality Personality

Lifestyle:

International

Finland’s international orientation suggests a diverse cultural lifestyle with a preference for international over local influences. This may be evident in the consumption of international media, news, and entertainment over local counterparts,

61.1%

Niche

Finland's lifestyle choices are particularly niche, reflecting a strong preference for specialised and unique content. This preferences, surpassed only by Iceland, may indicate a culture that values individuality and the unusual, and seeks out content that is less mainstream and less widely consumed, such as education, DIY and crafts, and health and wellness.

44%
Lifestyle Lifestyle

Routine:

A little bit of entertainment

Finland's daily routines lean more towards entertainment than practicality. This suggests a slight cultural preference for leisure and enjoyment over utility, with Finns seeking content that is more fun than functional.

52.8%

Highly Passive - Low engagement

Finland’s below average activeness score, indicates a strong preference for content that requires minimal active engagement, such as the news or weather.

44.5%
Routine Routine

Highlights:

Finland

  • 01 Finnish Dance Pop
    02 Finnish Pop
    03 Finnish Hip Hop
  • 01 Comedy
    02 Vlogging
    03 Let’s Plays, Global News, Arts and Crafts
  • 01 News
    02 Weather, Translation, Entertainment
    03 Shopping, Cars
Finland

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Finland

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