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Index:

Italy

Italy

Italy distinguishes itself with just above-average valence and high energy and tempo, reflecting a positive and vibrant cultural personality. Italy’s lifestyle demonstrates a strong preference for locally sourced content, which strikes a balance between niche and universal topics. In terms of daily routines, Italy shows a strong preference for entertainment over practicality and enjoys to consume content passively, which highlights Italy as a country that seeks minimal engagement content for entertainment purposes.

Italy
Italy
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Italy

Personality:

Just above average - positive

Italy ranks above average in terms of valence — this indicates a slightly positive emotional tone in the country's prevalent mood, which may imply a relatively optimistic and cheerful personality. A tendency towards positive valence in musical tastes suggests that Italians are likely to prefer more joyful music, associated with positive emotions and pleasant experiences.

51.4%

High energy and Tempo

The second highest score for tempo and energy suggests a marked preference for fast music, indicating a culture that values excitement and liveliness. In everyday life, this might manifest in an appreciation for activities that are particularly stimulating.

52.7%
Personality Personality

Lifestyle:

Highly Local

Italy's consumed content is largely of local origin, indicating a strong preference for domestic over international content. This preference - second only to Ireland - may reflect pride in local identity, a preference for content in the national language as well as Italian media and entertainment.

9.6%

Balance between Niche and Universal

Italy’s content choices are just between niche and universal. These balanced preferences indicate a lifestyle that entails not only entertainment and sports but also interests in beauty and fashion, lifestyle, kids and family, and technology.

50.3%
Lifestyle Lifestyle

Routine:

Highly Entertaining

Daily routines in Italy are heavily oriented towards entertainment, reflecting a cultural preference for engaging in enjoyable activities. This suggest that Italians place significant value on amusement and fun in their daily lives.

87.9%

Highly Passive - Low engagement

Italy’s below average activeness score indicates a strong preference for content that requires minimal active engagement, such as checking the news or weather.

44.5%
Routine Routine

Highlights:

Italy

  • 01 Italian Pop
    02 Italian Hip Hop
    03 Italian Adult Pop
  • 01 Genre-specific Music
    02 Challenge
    03 Comedy
  • 01 Social Media, Sport
    02 News
    03 Weather, Translation, Places
Italy

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Italy

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