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Index:

Switzerland

Switzerland

Switzerland is characterised by average valence and moderate tempo and energy levels, suggesting a balanced personality. The country maintains a more international lifestyle with a preference for internationally sourced content and a balance between universal and niche topics. In terms of daily routines, Switzerland tends toward practicality and activity, indicating a preference for content that requires engagement and is dedicated to practical purposes.

Switzerland
Switzerland
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Switzerland

Personality:

Balanced Valence

Switzerland has an average valence - this indicates a moderate emotional charge in the prevailing mood, which could reflect a generally balanced, stable and contented personality. An average valence of musical tastes implies a preference for music that is neither particularly upbeat nor gloomy.

50.1%

Balanced Tempo and Energy

An average score in tempo and energy suggests a preference for moderately paced music and activities. This could indicate a culture that values a balance between excitement and calm. In everyday life, this might translate into a blend of stimulating and relaxing activities.

50%
Personality Personality

Lifestyle:

Just Above Average - International

Switzerland’s slight international orientation suggests a cultural lifestyle with a preference for international over local influences. This may be evident in the consumption of international media, news, and entertainment over local counterparts.

50.3%

Balance between Niche and Universal

Switzerland’s content choices are just between niche and universal. These balanced preferences indicate a lifestyle that entails not only entertainment and sports but also interests in DIY and crafts, education, health and wellness.

54.7%
Lifestyle Lifestyle

Routine:

Practical

In their daily routines, Swiss people tend to prioritise practicality over entertainment. This practical orientation highlights a focus on efficiency and functionality in daily tasks, valuing activities that provide tangible benefits such as searching for the weather forecast, checking news outlets, or transportation-related information.

35.2%

Active and Engaged

Switzerland has one of the higher engagement scores from our set of countries. The Swiss search for more content that requires active engagement, like deciding which groceries to order or how to translate things into a different language.

54.7%
Routine Routine

Highlights:

Switzerland

  • 01 Pop
    02 Pop Dance
    03 Rap
  • 01 Sport
    02 Challenge
    03 Comedy
  • 01 News
    02 Translation, Social Media
    03 Weather, Grocery, Transportation
Switzerland

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Switzerland

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Digital Culture Index

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